Genelia and Riteish Deshmukh, one of India’s most adored power couples, are back in the spotlight—but this time, it’s not just for their on-screen presence or viral social media moments.
This time, they’re making waves in the street food scene with a groundbreaking collaboration with Starbucks, the global coffee brand. Their new venture is poised to transform Mumbai’s iconic street food flavors, infusing them with a bold, innovative vegetarian twist.
Riteish and Genelia have always been more than just a beloved Bollywood couple. Their infectious energy and strong bond go beyond the silver screen, extending to their entrepreneurial endeavors. They launched their brand, Imagine Foods, with the goal of making vegetarian cuisine trendy, accessible, and exciting. With a focus on plant-based, high-protein options, Imagine Foods strives to cater to food enthusiasts looking for delicious and innovative alternatives. Known for their playful personalities and creative collaborations, the Deshmukhs have earned admiration not only for their acting but also for their entrepreneurial spirit and relatable charm.
Their partnership with Starbucks comes at a key moment, as TATA Starbucks celebrates the opening of its 100th store in Mumbai. Together, they’re introducing an exclusive menu that blends the flavors of Mumbai’s street food with a modern, plant-based twist. Classic street food favorites like pav bhaji and vada pav have been reinvented, offering food lovers a fresh and exciting experience. The couple’s innovative approach ensures that the dishes stay true to the city’s culinary heritage while catering to modern tastes and dietary preferences.
In a statement, Genelia and Riteish expressed their enthusiasm, saying, “We’ve always believed that plant-based food can be bold, fun, and indulgent, and this collaboration with Starbucks is a reflection of that belief. These dishes are a tribute to Mumbai’s street culture, but with a contemporary twist that will excite your taste buds.” The Deshmukhs have seamlessly combined their love for food, creativity, and the vibrant street food culture of Mumbai into a modern and flavorful offering.
This collaboration showcases their ongoing drive to innovate and inspire. By merging their passion for food with Starbucks’ global presence, Genelia and Riteish are not only enhancing Mumbai’s food scene but also providing a fresh, plant-based dining experience that appeals to both locals and international visitors. The exclusive menu, available at select Starbucks outlets in Mumbai, promises to capture the essence of the city’s street food while offering a guilt-free indulgence. For those looking to indulge in a meat-free treat, this new menu offers a delicious and exciting way to do so.
