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FOCUS Art Fair at the Louvre 1-4 September 2022

FOCUS Art Fair, by world-renowned producer HongLee Curator, has announced FOCUS Art Fair Boom, to be held from 1-4 September, 2022 at the Carrousel du Louvre in Paris. HongLee Curator says, “International galleries and artists who dare to spearhead the incredible changes that we have begun to see in the art world will be represented. The components of the show inspire a re-evaluation, re-imagination, and re-invention not only of how we engage with art, but also of the roles of the artist, their work, the audience, and the market in relation to one another.”

MORF AI is a strategic partner of HongLee Curator and a leading gallerist at FOCUS Art Fair. MORF AI delivers fine art to digital screens by award-winning artists who use breakthrough technologies including quantum computing, AI, robotics, visual effects, and neuroscience, and will be showcasing bespoke art from its collective of tech-enabled fine artists and photographers.

At this year’s show, MORF AI will feature the works of Chris Fallows, a South African-born wildlife fine art photographer whose world-renowned investment-grade collection of limited-edition works artistically celebrate the greatest wildlife icons on our planet. Chris has spent decades photographing wildlife, traversing seven continents with his wife Monique. His work has been featured regularly on CNN, BBC, Discovery Channel, and other global networks. He also co-hosted ‘The Air Jaws’ TV franchise from 2001 to 2022 on Shark Week, and has 14 shark documentaries under his belt, including the Emmy-nominated ‘Ultimate Air Jaws’.

MORF AI CEO and Co-Founder, Scott Birnbaum stated, “Chris Fallows possesses the ideal combination of artistic talent, patience, tenacity, kindness, foresight and generosity to use his lens to capture the spirit of the planet’s most iconic creatures. I felt the significance of the precious moments of Chris’s photographs. Each of Chris’ images showcase his magnificent talent and his incredible passion. I knew MORF AI should team up with Chris to help spread the word about saving these incredible creatures. We are honored to add a new dimension to Chris’ work. MORF AI’s digital transformation of “Leviathan” represents humanity’s ability to unleash an infinitely perfect future.”

Fallows collaborated with MORF AI’s Academy Award Oscar-winning studio team to bring to life the world’s most iconic marine piece, ‘Leviathan’, the image which he says has taken him across various oceans over a number of decades in order to capture. The new moving digital artwork ‘Leviathan’ was created as a fine art piece.

Chris Fallows says: “My collaboration with MORF AI enables an important application of modern technology to showcase the splendor of wildlife to a new audience. I believe the MORF AI team is committed not only to pushing the boundaries of what is now artistically possible with technology, but also to assisting me in my endeavors to inspire and marry the digital world with the need to conserve the natural world.”

Fallow’s artistic style focuses on connecting with his subjects through intriguing low angles, moody and dramatic backdrops and intimate perspectives. His work not only highlights the threats facing our planet, but also visually inspires individuals, corporations and the next generation to cherish and protect our planet’s surviving icons through impactful and meaningful fine art. In doing so, he hopes to be a part of the movement that inspires humanity to find new ways to coexist with and safeguard biodiversity.

The new moving digital artwork of the iconic ‘Leviathan’ photograph was reimagined in collaboration with Fallows by MORF AI and produced as a new fine art piece placed on the MORF AI ArtStick™. MORF AI’s ArtStick adds a new experiential dimension with an industry-first technology that transforms any TV or digital screen into a mind-expanding fine art gallery that takes premium collecting to a new level.

Chris and his wife Monique donate the proceeds from the sale of his works to charities with which they are involved and a network of conservation organizations that are actively working to protect the environment.

Interested parties may request an appointment to meet with Scott Birnbaum during the exhibition from 1-4 September during FOCUS Art Fair BOOM at Carrousel du Louvre by emailing scott@morf.gallery.

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