National, 25th August 2025: Emotional wellness is no longer a niche—it’s a growing necessity. India’s $7-billion wellness market has seen a surge in conversations around love, relationships, and mental well-being, but too many still go unheard.
coto, India’s leading emotional wellness platform, is addressing this need head-on with its new brand film narrated by actor Mona Singh. Rooted in the personas and recurring themes emerging from millions of consultation minutes on the platform, the film captures the pulse of real relationships and inner struggles. It doesn’t just spotlight the pain—it shows the pathway forward.
The film, produced with Trigger Happy Entertainment Network, brings to life stories across communities: the partner struggling with distance, the young professional overwhelmed by expectations, the parent balancing love and burnout. By taking the first step of support and weaving it into a larger journey, coto signals its shift towards long-term emotional transformation, helping users not just survive, but thrive.
Shefali Anurag, Co-founder at coto, said: “At coto, we believe emotional support should feel as natural and immediate as talking to a trusted friend—yet carry the depth and wisdom of professional care. This film gives voice to the invisible battles so many fight while wearing a smile. Our mission is clear: to replace silence with presence, stigma with compassion, and isolation with connection. This is bigger than wellness. It’s about rewriting culture so that asking for help is no longer hidden in shame but celebrated as strength. Because seeking help doesn’t make you weak, it makes you brave. And this film is just the beginning of a larger journey—from short, powerful moments of support to sustained emotional growth.”
Speaking about her association and experience with coto, Mona Singh said: “This project feels personal because its message resonates deeply with me. We all need someone who listens in moments of doubt. Just as I rely on a nutritionist and fitness trainer for my physical health, coto supports my emotional wellness, bringing clarity and calm when it matters most. The difference between barely surviving and truly thriving often comes down to having the right support at the right moment. That’s why I count on coto’s experts—not as a sign of weakness, but as essential tools for peak performance in every aspect of life.”
The film is now live across coto’s digital platforms, designed to spark conversations that extend far beyond screens into living rooms, workplaces, and communities nationwide.
To view the campaign:
https://www.instagram.com/reel/DNp-nUsI36l/?igsh=MjF1d3A5aHA3MGp3
https://www.instagram.com/reel/DNqcFbEI2Tx/?igsh=ZDFwbXdhMXRnNHNx
About coto:
coto is the pioneering emotional wellness platform transforming how millions access holistic mental health and spiritual guidance worldwide. Founded by industry leaders
Tarun Katial, Aparna Acharekar, Shefali Anurag, and Raj Kamal Singhal, coto has already facilitated over 2 million minutes of consultations across India, the US, UK, Canada, and the UAE since the launch of monetization in July 2024.Operating 24/7, the platform brings together 10+ wellness modalities—from therapy, relationship coaching, and meditation to reiki, chakra healing, and astrology—making emotional support as immediate and accessible as any lifestyle service. At a time when loneliness affects
1 in 4 adults globally, coto is meeting the moment with 40% sustained month-on-month growth and unmatched user loyalty.Now rapidly expanding into Western markets, coto is uniquely positioned to serve both under-represented diaspora communities and global audiences alike—delivering culturally attuned, expert-led emotional wellness solutions for a world that’s ready to move from striving to thriving
